Co-Authors to Sign Breast Health Book in Philadelphia

In conjunction with National Breast Cancer Awareness Month, Joyce Kirschner and Ted Eisenberg will be signing their book The Scoop on Breasts: A Plastic Surgeon Busts the Myths at Barnes & Noble Rittenhouse Square (Wednesday, Oct. 16 from 5 p.m.) and at the Neshaminy Mall store (Wednesday, Oct. 23 from 5 p.m.).

Kirschner lost her mother to breast cancer when she was 8. That was in the early 1960s, well before mammograms, chemotherapy and genetic testing were routine. In 1973, she married Eisenberg, who later became a plastic and reconstructive surgeon, a decision inspired in part by Joyce’s early loss.

Since then, Eisenberg has taken care of more than 5,000 women, and the process always starts with an evaluation of breast health and a mammogram, if indicated. “The importance of breast health is a conversation everyone should be having, and it is an issue that’s long been on my mind,” he said.

Whether women are having breast augmentation, lift, reduction or reconstructive surgery, they want to look feminine, natural and proportional. They want their clothes to fit better. They also want their breasts to be symmetrical, but symmetry is a myth. Breasts are sisters, not twins.

More after the jump.
Joyce chose a career as an author and editor; she worked at the Jewish Exponent, wrote for Fodor’s Travel Guides, and co-authored the Dictionary of Jewish Words (A JPS Guide) with Ellen Scolnic.

The couple, who reside in Merion Station, drew on their experience to co-author the book, in which they answer hundreds of patient questions about breast development, breast health, and breast surgery. The book has won 10 national awards.

Eisenberg donates a portion of the proceeds from his breast surgery cases and book sales to Philadelphia’s Linda Creed Breast Cancer Foundation, which provides free mammograms for women with little or no medical insurance.