October is Domestic Violence Awareness Month, an annual campaign that was begun in October 1981 by the National Coalition Against Domestic Violence to connect battered-women’s advocates who were working to end violence against women and children.
The Pennsylvania Coalition Against Domestic Violence has scheduled a series of special events this month across the state.
Jewish Women International (JWI), the leading Jewish organization working to end domestic violence and empower women and girls, worked with OPI to create the limited-edition nail polish ─ which is purple, the color of the movement against domestic violence ─ to support its programs that empower girls and women to be safe and independent. OPI manufactured and donated 10,000 bottles of the custom nail color, and the sorority Sigma Delta Tau will distribute the polish through its 65 chapters on college campuses across the country including the University of Pennsylvania, Penn State and Rutgers (New Brunswick and Camden).
More after the jump.
“Girls Achieve Grapeness is a statement color – and that statement is that girls can and will achieve great things. At the same time, it’s helping to fund JWI projects that give girls the resources to do just that,” said Lori Weinstein, executive director of JWI. “We are excited to be working with OPI and SDT, both longstanding partners of JWI, to provide a beautiful, high-quality product with such a noble mission.”
“OPI is excited to be a part of this winning partnership. Thousands of women and girls across the country will be wearing an OPI color that stands for the greatness that girls can achieve when they are given the tools for self-sufficiency and self-esteem,” said Suzi Weiss-Fischmann, executive vice-president and artistic director of OPI Products, Inc. “People use nail color to express who they are; this color makes the statement that girls can be anyone, and accomplish anything.”
“I am very proud of Sigma Delta Tau’s partnership with Jewish Women International. Girls Achieve Grapeness is a fabulous way for college women to make a visible statement against domestic violence,” said National Sigma Delta Tau President Michelle Carlson. “JWI continues to provide relevant programming and opportunities for young women to have an active role in raising awareness on key issues affecting the lives of women everywhere, furthering SDT’s mission of empowering women.”
In addition to SDT’s distribution on college campuses, the polish will be available at JWI events throughout the month of October.